Top 10 Free SEO Tools in 2025

Top 10 Free SEO Tools in 2025

🔍 Keyword Research & Analysis

1. Google Keyword Planner

   • Best for: Finding search volume and keyword ideas.

   • Pros: Direct from Google Ads; reliable data.

   • URL: ads.google.com

2. Ubersuggest (Free Version)

   • Best for: Keyword ideas, content suggestions, domain overview.

   • Pros: Easy UI, limited free daily searches.

   • URL: neilpatel.com/ubersuggest

3. AnswerThePublic

   • Best for: Content idea generation based on real queries.

   • Pros: Visual keyword/question clustering.

   • URL: answerthepublic.com

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🧰 Technical & On-Page SEO

4. Google Search Console

   • Best for: Monitoring search performance and indexing.

   • Pros: Essential for SEO diagnostics and visibility insights.

   • URL: search.google.com/search-console

5. Screaming Frog SEO Spider (Free Version)

   • Best for: Crawling websites for technical SEO issues.

   • Pros: Analyze up to 500 URLs in the free version.

   • URL: screamingfrog.co.uk/seo-spider

6. Ahrefs Webmaster Tools (AWT)

   • Best for: Site audits and backlink analysis (for verified domains).

   • Pros: Trusted by professionals; free version is strong.

   • URL: ahrefs.com/webmaster-tools

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🔗 Backlink & Competitive Research

7. Moz Link Explorer (Free Version)

   • Best for: Checking domain authority and backlinks.

   • Pros: Good for competitor analysis (limited free searches).

   • URL: moz.com/link-explorer

8. SEOquake (Browser Extension)

   • Best for: Instant SEO metrics for any webpage.

   • Pros: Shows on-page SEO data, backlinks, and keyword density.

   • URL: seoquake.com

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📈 Analytics & SERP Monitoring

9. Google Analytics 4 (GA4)

   • Best for: Tracking website traffic and user behavior.

   • Pros: Full integration with GSC and Ads.

   • URL: analytics.google.com

10. SERP Robot (Free SERP Checker)

• Best for: Checking keyword rankings manually.

• Pros: Monitor up to 10 keywords for free.

• URL: serprobot.com